Saturday, 11 October, 2025

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Category: Branding

Are You Communicating Your Greatness? What’s Your Personal Brand?

To get into your greatness, you must consistently communicate your authenticity. That which is genuine, distinctive and valuable about you. There are People Brands that you know and might want to emulate. There are brands that you might choose not Read more…


Understanding The Branding Game

Branding terminology is a language unto itself. To get a feel for the complexities, just type “branding terms” into your favourite Internet search engine. We did that recently and got a whopping 12 million results! Assuming that you’d rather focus Read more…


Branding Debunked – 7 Common Myths

Myth #1: I’m not yet ____________________ (insert assorted insecurity here: famous/successful/important) enough to have a brand. Myth #1 Debunked: You’re right! You’re not! And without a brand you never will be. Don’t get caught in the interim trap. Using brand Read more…


Is There a Brand in Your Stand?

Watch out for the branding gurus. Beware of the branding police who focus only on images of brand. Fire the branding consultants who feel qualified to tell you what your brand should be. Ignore the branding zealots who proclaim “brand Read more…