Branding terminology is a language unto itself. To get a feel for the complexities, just type “branding terms” into your favourite Internet search engine. We did that recently and got a whopping 12 million results! Assuming that you’d rather focus Read more…

To get into your greatness, you must consistently communicate your authenticity. That which is genuine, distinctive and valuable about you. There are People Brands that you know and might want to emulate. There are brands that you might choose not Read more…

Watch out for the branding gurus. Beware of the branding police who focus only on images of brand. Fire the branding consultants who feel qualified to tell you what your brand should be. Ignore the branding zealots who proclaim “brand Read more…